Privacy policy

Last updated: 31st January 2026

Introduction

Cellar Atlas (“we”, “us”, “our”) is committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit our website, make a purchase, subscribe to our newsletter, or otherwise interact with our services (the “Services”).

We process personal data in accordance with the General Data Protection Regulation (GDPR), Dutch law, and applicable EU privacy legislation.

By using the Services, you acknowledge that you have read this Privacy Policy and understand our processing of your personal information.

We are the data controller for all personal data processed through our website and store.

Our contact details

Cellar Atlas
Willebrordusstraat 60
3037TV Rotterdam
The Netherlands
Email: shop@cellaratlas.com
Data Protection Contact: info@cellaratlas.com

Personal data we collect

We may collect and process the following categories of personal data:

• Identification & contact details (name, address, email, phone number)
• Order & transaction details
• Payment information (processed securely by Shopify; we do not store card numbers)
• Marketing preferences
• Account login details (if applicable)
• Device and usage data (IP address, browser type, cookies, page interactions)
• Age verification data (to comply with Dutch Alcoholwet)
• Communication data (messages you send to us)

Sources of data

We collect data from:

• You directly (checkout, forms, account creation)
• Shopify (store platform, hosting, analytics and advertising tools)
• Mailchimp (newsletter and marketing automation)
• Cookies and similar technologies
• Delivery and payment partners
• Google, via the Google & YouTube app for Shopify, when you browse our website and consent to analytics cookies where required
• Meta (Facebook & Instagram), via the Meta Pixel implemented through Shopify, when you browse our website and consent to marketing cookies where required

Legal bases for processing (GDPR)

We process your personal data based on:

• Contractual necessity: to fulfill orders and provide Services
• Legitimate interests: fraud prevention, service improvement, marketing to existing customers
• Legal obligation: tax compliance, transaction records, alcohol age verification
• Consent: newsletters, optional cookies, analytics technologies (including Google Analytics), and marketing and advertising technologies (including Meta Pixel), where required by law

How we use your personal data

We use your data for the following purposes:

• Processing and fulfilling your orders
• Providing customer support
• Managing your account (if applicable)
• Sending updates, newsletters, and marketing communications (with consent)
• Personalizing your browsing and shopping experience
• Preventing fraud and securing the Services
• Complying with legal obligations
• Conducting analytics and measuring website performance to improve the Services (including Google Analytics via Shopify)
• Measuring advertising effectiveness and supporting marketing activities (including Meta Pixel via Shopify, where enabled)

Data sharing and third parties

We share your data only as necessary to operate the Services:

Shopify

Our online store is hosted by Shopify. Shopify processes your personal data as our processor.

Shopify Privacy Policy: https://www.shopify.com/legal/privacy

Mailchimp

For email marketing and customer segmentation.

Mailchimp Privacy Policy: https://www.intuit.com/privacy/statement/

Google Analytics (via Shopify)

We use Google Analytics through Shopify’s Google & YouTube app to understand how visitors interact with our website and to improve the Services. Google Analytics may collect information such as device and browser data, approximate location, pages visited, interactions, and usage patterns.

Where required by applicable law, Google Analytics is only activated after you have provided consent via our cookie settings.

Google Privacy Policy: https://policies.google.com/privacy
Google Analytics information: https://support.google.com/analytics/answer/6004245

Meta (Facebook & Instagram)

We use Meta technologies, such as the Meta Pixel, through Shopify integrations to measure advertising effectiveness, understand customer interactions, and support marketing activities on Meta platforms (including Facebook and Instagram).

Meta Pixel may collect information such as device and browser data, interactions with our website, approximate location, and conversion events.

Where required by applicable law, Meta Pixel is only activated after you have provided consent to marketing cookies via our cookie settings.

Meta may process personal data as an independent controller in accordance with its own policies and terms, including where applicable:

• Meta Commerce Product Merchant Agreement
• Meta Developer / Data Processing & Platform Terms

Meta Privacy Policy: https://www.facebook.com/privacy/policy

Payment Providers

Your payment information is processed by Shopify Payments or other payment partners.

Delivery Partners

We share address and contact details to arrange delivery and age verification.

Legal Disclosures

We may share data if required by law, court order, or regulatory authority.

International data transfers

Some third parties (including Shopify, Mailchimp, Google, and Meta) may process data outside the EEA.

• Standard Contractual Clauses (SCCs)
• Adequacy decisions, where applicable
• Other appropriate safeguards permitted under GDPR

Data retention

We retain your data only as long as necessary:

• Transaction data: 7 years (Dutch tax law)
• Marketing data: until you unsubscribe
• Account data: until deletion
• Cookie data: according to cookie type
• Customer support data: 7 years (Dutch tax law)
• Analytics and advertising data (including Google Analytics and Meta Pixel): retained according to Shopify, Google, and Meta settings

Your rights (GDPR)

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)

To exercise your rights, contact: info@cellaratlas.com

Cookies & tracking technologies

We use cookies and similar technologies for:

• Website functionality
• Analytics (including Google Analytics, where consent is required)
• Marketing and advertising (including Meta Pixel, where consent is required)
• Personalization

You can manage your cookie preferences at any time by clicking the link “Cookie preferences” at the bottom of this website.

Age restriction

We do not sell alcohol to persons under 18.

Age verification may occur at checkout or delivery.

We do not store copies of identity documents.

Security

We use organizational and technical measures to protect your data, but no system is 100% secure.

Do not send sensitive information via unsecured channels.

Changes to this policy

We may update this Policy from time to time. The latest version will always be posted on our website.

Contact

If you have questions about this Privacy Policy or your data rights, contact: info@cellaratlas.com

Cellar Atlas, Rotterdam, The Netherlands.